Silicones specialist BRB rebrand as a PETRONAS Chemicals Group Berhad subsidiary

01 November 2021

Globally operating manufacturer of lube oil additives, silicones and other specialty chemicals, BRB International now rebrands to reflect its journey as a subsidiary of PETRONAS Chemicals Group Berhad (PCG). BRB will continue to operate independently based on its innovation strategy focused on anticipating the current and future needs of the customers and industries. This new status gives BRB even greater global presence and innovation resources.

Ittervoort, Netherlands, November 1, 2021: To reflect its strategic orientation and new status as a subsidiary of PCG, BRB today revealed its new brand identity, which includes a revised logo. The acquisition of BRB has expanded PCG’s portfolio product range beyond its traditional oil and gas portfolio. The move represents a fast-forward in terms of value and diversification in support of the Group’s growth strategy.
Lube oil additives, BRB’s core competency, play a key role in enhancing the sustainability and efficiency of machinery and vehicles operating under different conditions and even at extreme temperatures. Its specialised silicones give personal care products unique properties that appeal to consumers.

BRB’s unique contribution

The Netherlands-based company is a valuable asset for a number of reasons. Since its beginning as a small business in 1981, BRB has grown to become an international corporation with over 300 employees across 11 locations. Its impressive track record is based on a clear strategy of delivering tomorrow’s solutions today, enabling customers to leapfrog to new technologies and gain a competitive edge. BRB is also customer-centric, working closely with customers and partners to co-innovate for greater efficiency and sustainability.

In contrast to many international operating companies, BRB has traditionally focused on small-to-medium-sized enterprises (SMEs) and not just global players – mid-sized companies get full attention and service. Sustainability is another key component of BRB’s strategy. It has made a commitment to operate with zero carbon emissions by 2050 which is also in line with PETRONAS’ aspiration to achieve net zero carbon emissions by 2050.

More relevant than ever

With industries changing at a fast pace – for example, electromobility shaking up the automotive industry – companies need partners who can think ahead and fast-forward to solutions for future challenges. As BRB is quick to adapt and meet these demands, it makes the company and its offering more relevant than ever, as it is specialized, and can fully concentrate on each of its target industries. The same goes for BRB’s customers: mid-sized companies often have more flexibility to innovate than bigger corporations.

BRB’s approach is in line with the PETRONAS statement of purpose, “We not only respond to current needs and wishes, but actually anticipate future demands and develop solutions, customers don’t know even know of yet. We call this fast-forward approach, ‘BRB – passionate for progress,’” says BRB CEO Ralph Pinckaers. “Although becoming a subsidiary of PCG changes nothing about our independent operations and customer relationships, I’m happy to say that our thinking is fully aligned to the PETRONAS’ statement of purpose, ‘A progressive energy and solutions partner enriching lives for a sustainable future.’”

As the global economy emerges from the pandemic and its restrictions, BRB and PCG are positioned to support the recovery. The next chapter in BRB’s success story may be its best ever.

About BRB

BRB International BV is a dynamic and innovative company, providing technology solutions in the silicones, lube oil additives and chemicals space. It is a globally operating independent manufacturer with an innovation strategy focused on anticipating the needs and wishes of the customers and industries it serves – and developing cutting-edge technologies to meet them. In September 2019, PETRONAS Chemicals Group Berhad (PCG), one of the largest integrated chemicals producers in Southeast Asia, acquired Da Vinci Group BV, widely known as BRB. With this acquisition, BRB’s business units Silicones, Lube Oil Additives and Chemicals have become new segments that PCG has entered as part of its step-out strategy to pursue growth in specialty chemicals. To find out more about PCG, please visit https://www.brb-international.com/.

About PETRONAS Chemicals Group Berhad

PETRONAS Chemicals Group Berhad (PCG) is the leading integrated chemicals producer in Malaysia and one of the largest in Southeast Asia. It operates a number of world-class production sites, which are fully vertically integrated from feedstock to downstream end-products. With a total combined production capacity of 12.8 million metric tons per annum (mtpa), it is involved primarily in manufacturing, marketing and selling a diversified range of chemical products, including olefins, polymers, fertilizers, methanol and other basic chemicals and derivative products. Listed on Bursa Malaysia and with three decades of experience in the chemicals industry, PCG is established as part of the PETRONAS Group to maximize value from Malaysia’s natural gas resources. It is committed to ensuring that its business practices are in line with globally recognised standards for Environment, Social & Governance (ESG) practices. To find out more about PCG, please visit www.petronaschemicals.com.my.