SEPAWA Congress 2026 was a great opportunity to connect with customers, industry partners, distributors, and colleagues while gaining valuable insights into developments across both the Personal Care and Home & Car Care markets.
A clear theme throughout the event was the continued focus on innovation and sustainability, with ongoing efforts across the industry to develop more effective and sustainable formulations. Discussions and presentations also highlighted how companies are adapting to evolving customer expectations and market needs.
In Personal Care, several trends stood out:
- Longevity: a growing focus on long-term skin health and healthy ageing.
- Skinification: bringing skincare-inspired ingredients and benefits into other personal care categories, such as scalp care.
- Emotional textures: creating sensorial experiences that evoke emotions such as comfort, freshness, and indulgence, helping brands build stronger emotional connections with consumers.
A key takeaway was the importance of finding the right balance between performance, sustainability, and cost.
SEPAWA also provided valuable opportunities to exchange ideas, hear the voice of customers, discover new developments, and explore future collaboration opportunities. In addition, lectures on topics including sun care applications, SPF-related technologies, and product safety offered further insights into emerging industry developments.
Within Home & Car Care, there was strong interest in performance-driven and value-added solutions. The launch of BRB SC-9714 Wax, a silicone wax with a low melting point designed for premium car wax formulations, received very positive feedback from visitors. In addition, the team received enquiries related to suede shine applications, fabric softeners, semi-permanent hydrophilic windscreen treatments, spray sealants with strong hydrophobic water-beading effects, and solar panel cleaners.
The event also served as an important platform for technical engagement through product training sessions with EMEA distributors, helping strengthen knowledge of the BRB Home & Car Care portfolio and supporting future customer engagement.
Beyond the business discussions, one of the highlights of SEPAWA was the opportunity to meet customers, partners, and colleagues face-to-face, strengthening relationships and sharing valuable moments together.
SEPAWA 2026 provided valuable market insights, meaningful conversations, and a good reminder of how quickly our industry continues to evolve.
